Events – iVertical Payment Networks

EMAIL CAMPAIGN

Subject: Give the Perfect Gift and Support Foundation2Recovery!

Dear Mr. Zuccarelli,

We are writing to you today to offer you an opportunity to show your support for Foundation2Recovery while also giving the perfect gift to a friend, coworker, or family member.

Introducing the Foundation2Recovery gift card, available for purchase in denominations ranging from $20 to $250 with a one-time purchase fee of $4.95. By purchasing a Foundation2Recovery gift card, you are providing resources to address prevention, education and treatment programs to fight the prescription drug epidemic in the US.

Purchasing a gift card is simple! Just click on the link to get started: www.foundation2recovery.org . The person receiving the gift can use their Foundation2Recovery gift card nationwide at their favorite stores and restaurants. The card can be mailed to you or directly to the person you are buying the gift for.

We hope that you will consider purchasing a gift card to show your support while also giving a meaningful gift to someone you care about. Thank you for helping Foundation2Recovery to combat the drug epidemic that affects our loved ones, friends and coworkers.

Warm regards,

Joe Randazza, Managing Director, Foundation2Recovery.Org

A new product offering:

A flat activation fee of $2.95 regardless of the gift amount. Gifts can be purchased in denominations between $25 to $250. Eliminating the “discount fee” based on the card value.
No mailing or card cost
No POS integration — Works as a standard debit card through the Pulse PIN debit network.
Consumer Engagement – Your branded gift card creates a relationship with your customers, friends, and family to drive in-store traffic.
You have invested in your loyalty program to have a database of email addresses.
Turn those emails into gift card dollars!

	iVPN	InComm	BlackHawk
Activation Fee	Fixed Fee Regardless of the gift amount	5 to 8% of card value	5 to 8% of card value
Variable Gift Amount	Yes	Yes	Yes
In-store activation	No	Yes	Yes
Information on Gift Giver	Yes	No	No
Information on Gift Receiver	Yes	No	No

Consumer Engagement
Recent purchase email with couponing to drive return visits to store	Yes @ no cost	No	No
Text messaging with remaining balance	Yes @ no cost	No	No
Reminder email to Gift Receiver that they have money to spend with Merchant couponing	Yes @ no cost	No	No

We look forward to connecting with you

Please fill out the form below and we’ll get back to you ASAP.

MERCHANT BRANDED DIGITAL GIFTS

iVPN charges consumers 50 cents for a merchant branded digital mobile gift.

To use the service, a consumer goes to the merchant’s website, or the app powered by iVPN. When inside the store, the consumer shares the phone’s screen, which displays a bar code for the merchant to scan to complete the payment. The gift balance is displayed to inform the consumer of what the consumer has available to spend.

iVPN seamlessly integrates into Merchants’ POS systems on existing debit card rails.

iVPN is utilizing payment technology that has been deployed in over 25,000 c-stores over the last 18 years.

iVPN provides the retailer its own branded app for the gift program. AT NO COST.

Utilizing its technology, iVPN allows for little to no operating costs, no gift card stock cost, no delivery cost and ZERO transaction fees.

After 18 years of exhibiting at NACS conferences, we know that retailers care about their customer experience. So, we designed our digital product to eliminate what consumers dislike about gift programs – losing money on unused cards.

The gift token is good for 90 days.
Every 7 days during the gift period, we send a reminder email prompting the gift recipient that the recipient has money to spend.
In addition, the perfect gift program gives a retailer the opportunity to include couponing to drive activity to the retailer’s store.

BuyLottoNow DIGITAL GIFTS

Lottery, as a sector in c-stores, is faced with an enormous loss of in-store traffic by states and private companies operating iLottery in direct competition to their retail sales agents.

Our platform is designed for consumer engagement to retain and increase in-store traffic. Consumers are carrying less cash and cash is suppressive to lottery sales.

Cash or other payment acceptance methods cannot be used for loyalty. Our platform knows who your lottery players are, where they purchase, how much they spend and how often.

We charge the gift giver a flat convenience fee of $0.50 per transaction, regardless of the transaction amount at the time of purchase.

All approved transactions are guaranteed with next day business settlement.

There are NO REVERSALS, NO CHARGEBACKS. Merchants receive the full tendered amount with a daily settlement report summarizing transactions by store.

BuyLottoNow operates independent of a state lottery or its vendors. We seamlessly integrate into a merchants POS terminal.

iVPN is defined under federal regulations as a payment network. Neither federal laws nor state regulations place any restrictions on debit processing charges or control which party pays them. Charging a processing fee to the purchaser rather than the retailer for the sale of lottery products is permissible in states that allow debit cards for lottery purchases.

iVPN through its BuyLottoNow acceptance brand and its gift card / digital platform is bringing to the 197,000 convenience stores and supermarkets its next generation payment loyalty platform whereby the transaction fee is passed on to the consumer.

iVPN’s consumer engagement tools and platform architecture drive adoption and sales lift for merchants providing consumer driving information for targeted marketing campaigns at no cost.

Merchant Branded Digital Program

iVPN provides the retailer its own branded app for the gift program in the Apple and Google stores AT NO COST.

The iVertical Payment Network (iVPN) merchant branded gift platform takes what your customers like best about your stores…. your gas, coffee, food and sends a gift to a friend, family member, or someone they want to say happy birthday, thank you or something else to. Gifts can be purchased in $5, $10, $15, $20, $25, $50 or $100 denominations.

iVPN charges the sender of the gift a $0.50 convenience fee to send the digital gift.
Guaranteed settlement next business day.
At the time the gift is initiated, iVPN captures the recipient’s name, email, and phone number for message reminders that the recipient has money to spend at the retailer’s store.
To redeem the gift, the recipient goes inside the retailer’s location and shares the phone screen or email, which displays a barcode with the gift amount / balance.
Barcode is active for 90 days. On the 91st day, any remaining balance is returned to the gift giver.
iVPN is utilizing PDI integration into the various POS systems.

iVPN is defined under federal regulations as a payment network.

For Gift Giver and Gift Receiver experience: Merchant Branded Gift Demo

Visit www.iverticalpayment.com for more information or Call Joe Randazza (561) 756-0225

Download PDF

BLN Debit Card Product Sheet

The BuyLottoNow debit card is accepted at 197,000 convenience stores and supermarkets that accept debit payment for lottery purchases. (Not available in South Carolina and Tennessee.)

For Consumers it’s……

The cashless way to buy lottery draw & scratch-off tickets.
No need to carry or plan on having cash for lottery.
Don’t be limited by the cash in your pocket.
See the winning payouts – BuyLottoNow sends you the winningnumbers after each draw game.
Find out the Hot & Cold numbers for the last 10, 20, 50 and 100Powerball, Mega Millions and more favorite draw games. A new product offering that provides a merchant……

No Processing Fees – BuyLottoNow charges the player a convenience fee of $0.50 per transaction regardless of the purchase amount.
No POS integration — Works as a standard debit card or mobile debit payment through a PDI interface to the Pulse debit network. Guaranteed next business day settlement.
Lottery as a loyalty program — BuyLottoNow makes a Merchant a VIP location for lottery players. Unlike cash or Visa and Mastercard cards, BuyLottoNow knows who the player is, when the player is buying, how much and how often. BuyLottoNow can target merchant-branded email campaigns to acknowledge recent purchases, past results or large jackpots with couponing to drive in-store sales. NO COST FOR EMAIL CAMPAIGN.

BuyLottoNow is not affiliated with a state lottery or its vendors. BuyLottoNow is defined under federal regulations as a payment network.

For consumer experience, go to: Buy Lotto Now Lottery Debit Card
Visit www.buylottonow.com for more information or Call Joe Randazza (561) 756-0225

Download PDF

BuyLottoNow GIFT CARD Product Sheet

BuyLottoNow is the first national lottery gift program available at the 197,000 convenience stores and supermarkets that accept debit payment for lottery purchases. (Not available in South Carolina and Tennessee.)

Gifts can be purchased in gift packs with various denominations. Gifts are valid for 90 days from issuance. Remaining balances are returned to the gift giver.

BuyLottoNow is a convenient way to gift Lottery draw & scratch-off tickets from the BuyLottoNow app on a mobile phone or from the BuyLottoNow website.

A new product offering that provides merchants:

Increased Commission – Lottery Sales Agents typically get paid a 5% commission on gross sales from state lotteries. BuyLottoNow pays the merchant an additional 2 1⁄2% commission. So, with the activation of a BuyLottoNow $30 gift-pack, the merchant receives $0.75 on top of the $1.50 they receive from the state for the lottery products purchased.
No Processing Fees – BuyLottoNow charges the gift giver an activation fee of $2.95 regardless of the gift amount. NO FEES AFTER PURCHASE.
No POS integration — Works as a standard debit card or mobile debit payment through the PDI interface to the Pulse debit network.
Consumer Engagement – Players can opt-in to receive emails with the past results, winning payouts and the hot & cold numbers for the last 10, 20, 50 or 100 games.
Lottery as a loyalty program — BuyLottoNow makes a merchant a VIP location for lottery players. Unlike cash or Visa and Mastercard, BuyLottoNow knows who the player is, when the player is buying, how much and how often. BuyLottoNow can target merchant-branded email campaigns to acknowledge recent purchases, past results or large jackpots with couponing to drive in-store sales.

BuyLottoNow is not affiliated with a state lottery or its vendors. BuyLottoNow is defined under federal regulations as a payment network.

For Gift Giver and Gift Receiver experience:

Buy Lotto Now Gift Card

Buy Lotto Now Digital Gift

Visit www.buylottonow.com for more information or Call Joe Randazza (561) 756-0225

Download PDF

Let's Chat

To begin a conversation on how to become a participating iVPN merchant, call Joe Randazza at (561) 756-0225 or email him at jrandazza@ivpnet.com

UPCOMING EVENTS